What exactly is a brand? As a marketing consultant with experience working with countless nonprofits, I’ve found that many nonprofits are a bit confused about their brand. Is it their logo? Is it their color palette? Their fonts? All of the above?

We've all been there. You pour your heart and soul into a new project. The creative process was super rewarding, but also extremely grueling. Finally, it's complete and you're thrilled to share it with the world. You can barely contain your excitement in anticipation for your audience’s reactions. But when launch day arrives, crickets. Your project falls flat. Through my experience as a marketing consultant, I’ve seen many a client fall into this seemingly unpreventable pitfall.

It's official, Spotify is cracking down even more on artificial streams and artists who are gaming the system.

You may have heard some recent rumbling of Spotify making some big changes in 2024, one of which is that they will start cracking down even more on fraudulent activity - bot-generated streams, etc.

The holidays are right around the corner, which means it's time to start planning your Christmas music releases and promotions!

I can't stress enough how vital it is to budget for marketing from the very beginning. When you're planning that initial budget for your worship project, put aside just as much for marketing and promotion as you do for production.

On a recent Christian Music Industry Podcast episode, Releasing Music as a Church: Picking the Songs, we explored practical next steps after getting leadership alignment around the vision of making music. So, where should you go from there?

If your church is considering releasing original worship music, there are some important foundations to have in place first. As someone who has consulted many churches in this area, I want to share some best practices, insights and cautionary tales.

Over the past few years, I've noticed more and more churches starting to release their own music. This excites me for many reasons - it can be a beautiful expression of a church community! But I also have some cautions based on situations I've seen and conversations I've had over the years.

Here at Christian Music Marketing, we engage with numerous songwriters and artists weekly, and so many express feeling alone in their journey. Why is that?

Here at Christian Music Marketing, we engage with numerous songwriters and artists weekly, and so many express feeling alone in their journey. Why is that?

If you're looking to grow as a worship songwriter, I'd like to invite you to the Worship Songwriters Retreat we'll be hosting in Kansas City, Oct 18-20!

As an artist, you're probably super in tune with what's happening with your music on Spotify and maybe even on Apple Music.

In the dynamic world of artistry, we understand that keeping up with social media and constantly generating fresh content can feel like a daunting challenge. You are not alone!

Recently, we looked at some stats reminding us all that Spotify isn't the only streaming platform people are using to listen to music.

In an age of increasing AI tools, the music industry sees an unparalleled deluge of new content.

Just because it’s the biggest streaming platform, doesn’t mean it’s the only one.

Christian music artists face unique challenges in today's music landscape, but with the help of platforms like Spotify, they can reach new audiences and gain increased visibility.

As artists, we can all fall prey to a spirit of perfectionism. Here's what I mean.