Blog
Equipping independent Christian artists & churches with knowledge and insights you need to increase your impact & influence.
What Is Branding? Spoiler Alert: It’s Not Just Your Logo
What exactly is a brand? As a marketing consultant with experience working with countless nonprofits, I’ve found that many nonprofits are a bit confused about their brand. Is it their logo? Is it their color palette? Their fonts? All of the above?
The 50/50 Rule - The Reason You Keep Feeling Disappointed in Your Reach
We've all been there. You pour your heart and soul into a new project. The creative process was super rewarding, but also extremely grueling. Finally, it's complete and you're thrilled to share it with the world. You can barely contain your excitement in anticipation for your audience’s reactions. But when launch day arrives, crickets. Your project falls flat. Through my experience as a marketing consultant, I’ve seen many a client fall into this seemingly unpreventable pitfall.
What You Need to Know About Spotify's New Policies
It's official, Spotify is cracking down even more on artificial streams and artists who are gaming the system.
Is your Spotify artist profile at risk?
You may have heard some recent rumbling of Spotify making some big changes in 2024, one of which is that they will start cracking down even more on fraudulent activity - bot-generated streams, etc.
🎶 Tis’ the Season for Christmas Music Marketing!
The holidays are right around the corner, which means it's time to start planning your Christmas music releases and promotions!
The Single Most Important Thing You Can Do When Releasing Music for Your Church
I can't stress enough how vital it is to budget for marketing from the very beginning. When you're planning that initial budget for your worship project, put aside just as much for marketing and promotion as you do for production.
Mapping the Route to Releasing Worship Music as a Church
On a recent Christian Music Industry Podcast episode, Releasing Music as a Church: Picking the Songs, we explored practical next steps after getting leadership alignment around the vision of making music. So, where should you go from there?
Laying the Groundwork: Key Steps Before Your Church Releases Music
If your church is considering releasing original worship music, there are some important foundations to have in place first. As someone who has consulted many churches in this area, I want to share some best practices, insights and cautionary tales.
Key Considerations for Churches Releasing Their Own Music
Over the past few years, I've noticed more and more churches starting to release their own music. This excites me for many reasons - it can be a beautiful expression of a church community! But I also have some cautions based on situations I've seen and conversations I've had over the years.
Podcast is Back!
Here at Christian Music Marketing, we engage with numerous songwriters and artists weekly, and so many express feeling alone in their journey. Why is that?
Why Are Songwriters Lonely?
Here at Christian Music Marketing, we engage with numerous songwriters and artists weekly, and so many express feeling alone in their journey. Why is that?
You’re Invited!
If you're looking to grow as a worship songwriter, I'd like to invite you to the Worship Songwriters Retreat we'll be hosting in Kansas City, Oct 18-20!
Do you use Alexa to listen to music? 🎧
As an artist, you're probably super in tune with what's happening with your music on Spotify and maybe even on Apple Music.
🔓 Unleash Your Creative Potential: Become Unstoppable On Social Media
In the dynamic world of artistry, we understand that keeping up with social media and constantly generating fresh content can feel like a daunting challenge. You are not alone!
Have you checked your Pandora AMP account lately?!
Recently, we looked at some stats reminding us all that Spotify isn't the only streaming platform people are using to listen to music.
Unbelievable! Music Streaming Services Now Get 120k New Tracks Daily - Find Out What This Means For You
In an age of increasing AI tools, the music industry sees an unparalleled deluge of new content.
PSA: Spotify isn't the only place people stream music
Just because it’s the biggest streaming platform, doesn’t mean it’s the only one.
Spotify Hacks for Christian Music Artists
Christian music artists face unique challenges in today's music landscape, but with the help of platforms like Spotify, they can reach new audiences and gain increased visibility.
Done is Sometimes Better Than Perfect.
As artists, we can all fall prey to a spirit of perfectionism. Here's what I mean.
Why your fans are confused about you
I've talked to many Christian artists over the years who have received feedback from their fans that they're confused about who the artist is. Often the artist isn't sure what to make of it.